Client Introduction
SuperPlanet develops and publishes its own games as well as promising titles for the global market, delivering exciting and fun experiences to gamers worldwide. The company has released various genres of mobile games, including casual, strategy, and simulation RPGs, achieving significant milestones such as the 2017 Mobile Game Star Awards Grand Prize, 2018 Google Play Best Game of the Year, 2018 Game Creation Audition Top 10, and 2019 Google Indie Games Program Top 4. Aiming to dominate the global gaming market with thrilling mobile games, SuperPlanet actively engages with global users through localization tailored to specific markets.
Playio CBT/FGT Overview
Before officially launching a game, Playio provides a unique advertising product that allows games to be tested by its user base. The key strengths of Playio's CBT (Closed Beta Test) and FGT (Focus Group Test) are precise user targeting and the flexibility to offer rewards based on needs. This approach ensures that users engage with specific gameplay areas for balance testing and participate in surveys, which helps gather in-depth feedback. Playio packages also include comprehensive reports post-CBT/FGT campaigns.
Enhancing Targeting and Securing High-Quality Users through Playio CBT
One of the significant advantages of Playio CBT is its ability to gather meaningful participant data even without offering additional rewards. Leveraging this, SuperPlanet focused on acquiring high-quality users. CBT campaigns were conducted for six games, including Boori’s Spooky Tales: Idle RPG, Boomerang RPG: Watch Out, Dude!, Battle Mage Idle, Delusion: Shadow Heroes, Hunter in Dungeon, and Level Up! before their domestic launch.
Given the predominance of idle games in their portfolio, SuperPlanet utilized Playio's platform to target suitable users and execute optimized campaigns. This approach helped selectively secure target users in the pre-launch phase.
Results
1.
User Retention and Viral Performance
Recognizing the need to activate communities and enhance viral marketing before launch, SuperPlanet conducted Playio CBT with a focus on virality. During the testing period, hidden quests and timed quests were introduced to monitor user activity and engagement patterns at specific times.
This strategy confirmed strong retention rates among participants, indicating positive outcomes in terms of user engagement and playtime. The data collected served as a crucial metric for preparing the game’s official release.
2.
Pre-Launch Data-Driven Analysis
SuperPlanet actively utilizes Playio CBT to gather user data and maximize viral impact before game launches. By analyzing user feedback and data, the company aims to enhance game quality and foster natural, widespread interest among users.
The insights gained from understanding user behavior and preferences have been instrumental in identifying areas for improvement and defining marketing directions. Data from CBT participants has proven valuable not only for evaluating metrics but also for shaping future strategies.
Moving forward, SuperPlanet plans to continue leveraging Playio CBT to refine its pre-launch processes by collecting precise user data. This will further improve game quality and user experience while amplifying organic viral effects to communicate the value of its games and brand to a wider audience.