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About the Client
Sparks Games is a game company that develops and publishes mobile games, primarily focused on casual and puzzle genres.
The company offers a portfolio of titles designed to be easily enjoyed by players across various global markets, with a focus on creating game experiences that are simple to understand and accessible to a wide audience.
By structuring content around repetitive gameplay, Sparks Games enables users to naturally become familiar with the game while maintaining long-term engagement.
Through this approach, the company continues to deliver casual games that can be easily picked up and enjoyed as part of everyday entertainment.
About Candy Match - Dream Factory
Candy Match – Driving Long-Term ROAS in Puzzle Games Through Quest Design
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About the Client
ACT Games is a Korea-based game developer and publisher that offers a diverse portfolio of titles, including games built on globally recognized character IPs.
The company seamlessly integrates familiar characters and story worlds into gameplay, focusing on genres that combine decoration, collection, and puzzle elements.
ACT Games is known for designing content that allows players to naturally experience the identity and emotional appeal of each IP, creating harmony between character-driven elements and core game systems.
About Hello Kitty My Dream Store
Hello Kitty My Dream Store is a merge puzzle game based on Hello Kitty and Sanrio characters.
Hello Kitty My Dream Store Achieves Up to 3x Higher ROAS vs. Market Average
About the Client
Eight Studio is a Korean mobile game developer recognized for its lineup of diverse idle RPG titles.
With intuitive progression systems and simple, approachable controls, the studio creates gameplay experiences that appeal to players of all ages.
Designed to deliver a sense of achievement even in short play sessions, Eight Studio’s games maintain strong player engagement through consistent updates and stable live operations.
By combining well-structured growth loops with accessible gameplay, the studio continues to solidify its position as a leading developer in the idle RPG genre.
<Spirit King Quest> : Achieves up to 358% ROAS with Playio’s Dungeon Optimization Strategy!
About the Client
Shimmer Games is a mobile game developer specializing in casual simulation titles with a growing global portfolio.
The studio focuses on delivering simple yet polished gameplay experiences that can be enjoyed by a wide range of audiences.
Its games are known for incorporating everyday experiences into realistic themes, and through consistent updates and stable live operations, Shimmer Games continues to strengthen its presence in both domestic and global markets.
<Rent Please!-Landlord Sim> : Achieved up to ROAS 253% with Female Targeting & Quest-Based Strategy
About the Client
Leniu Games is a global mobile game publisher known for delivering high-quality titles across multiple genres.
With immersive graphics and dynamic combat systems, the company has built a strong reputation among players worldwide.
Their portfolio includes several successful strategy RPGs and action titles, and they continue to cultivate a loyal fanbase both domestically and internationally.
About I9: Inferno Nine
I9: Inferno Nine is a hybrid action-strategy game where players join an elite squad called “Inferno Nine.”
Achieving 101% ROAS with High-Level Progression Strategy in <I9: Inferno Nine>
Client Introduction
Pujia8 LTD is a leading game publisher based in China, dedicated to bringing unique and creative games to players around the world. With over 40 million downloads, the company has achieved significant success in the global market. One of its most well-known titles is the DEEEER Simulator: Modern World series, which has gained popularity for its quirky concepts and distinctive sense of humor.
About <Island Times: Easy Life>
<Island Times: Easy Life> is an idle simulation game developed by Pujia8 LTD, featuring charming pixel art graphics. Players settle on a tranquil island where they can enjoy a peaceful rural lifestyle—growing crops, fishing in the sea, and raising animals like sheep and chicks. The game also offers exploration elements, including discovering hidden caves and interacting with fairies and pets to uncover the island’s secrets. With its cozy visuals and rich content, Island Times: Easy Life delivers a relaxing and immersive experience for players seeking both healing and joy.
Goals and Challenges
In games with a high proportion of in-game ads, longer playtime often leads to more ad impressions, which in turn contributes to higher ROAS. With this in mind, the campaign was designed with a primary focus on increasing both user playtime and ROAS as our KPIs.
Solution
Island Times: Easy Life Achieves ROAS D14 200% in Playio Taiwan
About the Client
Founded in 2017, AppQuantum is a global mobile free-to-play game publisher. With over 240 million cumulative downloads, its flagship titles include Gold & Goblins, Idle Lumber Empire, and Idle Outpost. The company has carved out a niche in idle, tycoon, and casual RPG genres, achieving remarkable success in these categories.
About Gold & Goblins
Gold & Goblins is a 3D simulation idle merge game where goblins mine rocks to collect gold and treasures, restoring the glory of the mines. Players recruit more goblins, merge them to create stronger ones, and break through tougher rocks to discover gold and progress to the next mine. Players collect various cards to enhance their goblins’ abilities along the way.
Despite being launched several years ago, Gold & Goblins remains highly popular. In 2022 and 2024, it was ranked No. 1 globally and in the U.S. for revenue in the Idle Tycoon category, according to the AppMagic service.
AppQuantum’s Gold & Goblins Tops the Charts in Playio Taiwan
TREEPLLA Introduction
TREEPLLA specializes in casual tycoon games featuring feline-themed IPs such as Cat Snack Bar: Cute Food Games, Office Cat: Idle Tycoon Games, and Lumbercat: Cute Idle Tycoon. Approximately 98% of their mobile game downloads and revenue come from their cat-themed games.
In May 2024, alongside the launch of Office Cat: Idle Tycoon Games, TREEPLLA executed a Playio campaign in South Korea, achieving an impressive D30 ROAS of 209%. Building on this success, TREEPLLA extended the campaign to Japan, resulting in an even higher D30 ROAS of 234%.
(Last Campaign Case Study Link),
Introducing Cat Snack Bar: Cute Food Games and Office Cat: Idle Tycoon Games
Office Cat: Idle Tycoon Games is a casual tycoon game where players become the boss of a team of cats, building a business empire through a sleek office complex. Cat Snack Bar: Cute Food Games, on the other hand, is an idle tycoon cooking game where players manage a bustling restaurant with cat chefs and patrons. The game reached the #1 spot in worldwide downloads for casual idle mobile games soon after its release.*
[Playio JP Case Study] TREEPLLA Achieves 234% ROAS through Playio Japan Campaign
Client Introduction
SuperPlanet develops and publishes its own games as well as promising titles for the global market, delivering exciting and fun experiences to gamers worldwide. The company has released various genres of mobile games, including casual, strategy, and simulation RPGs, achieving significant milestones such as the 2017 Mobile Game Star Awards Grand Prize, 2018 Google Play Best Game of the Year, 2018 Game Creation Audition Top 10, and 2019 Google Indie Games Program Top 4. Aiming to dominate the global gaming market with thrilling mobile games, SuperPlanet actively engages with global users through localization tailored to specific markets.
Playio CBT/FGT Overview
Before officially launching a game, Playio provides a unique advertising product that allows games to be tested by its user base. The key strengths of Playio's CBT (Closed Beta Test) and FGT (Focus Group Test) are precise user targeting and the flexibility to offer rewards based on needs. This approach ensures that users engage with specific gameplay areas for balance testing and participate in surveys, which helps gather in-depth feedback. Playio packages also include comprehensive reports post-CBT/FGT campaigns.
Enhancing Targeting and Securing High-Quality Users through Playio CBT
SuperPlanet: Strengthening Targeting and User Retention through Playio CBT
Client Overview
Unico Studio, a company based in Turkey, was founded in 2018 and has since launched over 50 games, achieving 3 million DAU (Daily Active Users). With over 1 billion downloads, their portfolio includes popular brain-teasing puzzle games such as Brain Test All-Star: IQ Boost, Woody Sort: Ball Sort Puzzle, and 2248: Number Puzzle 2048, which have earned global acclaim for stimulating cognitive abilities and offering engaging puzzle-solving experiences.
About Brain Test: Challenging Puzzles
Brain Test: Tricky Puzzles is an addictive puzzle game designed to stimulate the mind with creative and engaging challenges. It appeals to players who enjoy IQ tests, problem-solving, and brain games. With its worldwide popularity, Brain Test has become one of the most recognized brain games, offering players a variety of tricky puzzles. When puzzles become too challenging, the game offers helpful hints, delivered in a fun and engaging way to encourage players to keep playing.
Objective & Challenge
Brain Test: Tricky Puzzles – How Playio Helped Achieve 144.62% Cumulative ROAS with Hidden Quests, Puzzle Events, and Community Engagement
Client Overview
Hello Games, based in China, is a global gaming company that develops high-quality casual games and digital entertainment platforms. With a diverse portfolio that includes casual, simulation, and combat games, Hello Games has reached number one in game rankings across Asia, Europe, and the US, boasting over 50 million cumulative downloads.
Game Overview: "Hamtopia: Merge Dream Shopping Mall"
"Hamtopia: Merge Dream Shopping Mall" is a management simulation game featuring charming, cartoon-style illustrations and a lively rhythm-based puzzle format. Players run their own hamster shopping mall, expand their unique universe, and engage in merge games to earn points, providing a multifaceted gaming experience all within one title.
Case Study: Hello Games Achieves 195% D30 ROAS for "Hamtopia: Merge Dream Shopping Mall" Through Targeted Marketing
How Office Cat Achieved 209% D30 ROAS with Hidden Quests and Engagement Strategies
Client Overview
TREEPLLA is a rising star in the casual gaming industry, well-known for its innovative cat-themed IPs like Cat Snack Bar, Office Cat, and Lumbercat. Their games are loved by users worldwide for their charming, easy-to-pick-up mechanics. By listening closely to player feedback and using data-driven insights, TREEPLLA constantly strives to deliver engaging, enjoyable experiences for all players.
Office Cat Introduction
Office Cat is a charming tycoon game where players take on the role of a cat boss, building an office empire from scratch. Players can expand business districts, create residential and commercial zones, and manage adorable cat employees. With its universal appeal, Office Cat is perfect for casual players of all ages.
How Office Cat Achieved 209% D30 ROAS with Hidden Quests and Engagement Strategies
Merge Camp, Securing High LTV users through Playio’s AI recommendation system
Client Overview
Highscore Games is making waves in the gaming industry with its innovative approach to hyper-casual game development, capturing the attention of gamers worldwide!
With hits like "Rocket Punch" (31M downloads), "Wall Crawler" (23M downloads), and "Webbi Boi" (20M downloads), Highscore Games has amassed a whopping 74 million downloads in 2023, captivating global users with its unique gameplay.
Introducing Merge Camp
Merge Camp is a merging genre game released by Highscore Games, depicting the story of cute characters on a tropical island. It has achieved a position among the top 10 grossing board genre games on the Google Play Store, receiving much love from its users.
Merge Camp, Securing High LTV users through Playio’s AI recommendation system
“봉술사 키우기”, Maximizing Long-Term Retention with Time Quests
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Client Spotlight
Code Dog is a mobile game company, known for popular titles like "유즈맵 디펜스 온라인" and "용구탄생의 비밀" With its unique RPG games, CodeDog continues to experience steady growth.
Introducing “봉술사 키우기”
Developed by CodeDog, "봉술사 키우기" is an idle RPG game where players enhance and nurture their characters' various skills, such as magic and buffs, using resources acquired through adventures. Introducing an unprecedented feature called the "Wizard Market," where users can buy and sell items to each other which further heightened user’s interest.
“봉술사 키우기”, Maximizing Long-Term Retention with Time Quests