Playio Launches a Dedicated Promotion for Google Play Pre-Registration Marketing
To assist partners who are exploring effective ways to promote their Google Play pre-registration campaigns, Playio has prepared an exclusive promotion.
Attract pre-registrations through the Playio app — loved by gamers worldwide!
Promotion Overview
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Eligible Participants: Game developers(or game publishers)
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Promotion Benefit: 10% payback on advertising costs spent on a Google Play Pre-Registration Campaign
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Application Period: – December 31, 2025
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Promotion Validity: Once approved, the benefit applies to the participating game until its official launch on Google Play (independent of the application period)
Google Play Pre-Registration Campaign Details
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Campaign Type: Reward-based CPA
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User Participation: Players upload a screenshot as a comment on the in-app campaign page
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Reward Distribution: Within 7 days after the campaign ends
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Target Regions & Estimated Volume (non-guaranteed; varies by title)
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Korea: 1,500 participants + within 7 days
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Japan: 2,000 participants + within 7 days
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Taiwan: 700 participants + within 7 days
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Unit Cost: Quoted individually via email upon successful registration
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Exposure Locations:
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Displayed on the Playio App → Today > “Ongoing Events”.
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“Today” refers to the main page displayed upon app launch.
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“Ongoing Events” lists campaigns in reverse-chronological order; positions cannot be fixed or adjusted.
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Up to five of the most recent events appear on “Today”; others are accessible through the Ongoing Events list page.
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Upon campaign completion, the event automatically becomes hidden.
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The above exposure policy is subject to change according to Playio’s operational circumstances.
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Example Display:
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Reporting:
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The cumulative number of participants (including duplicates) can be checked in real-time via the “comment count” on the event page.
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Daily participant numbers (including duplicates) can be provided by email upon request.
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The final, de-duplicated participant total will be reported within 7 days after the game’s launch.
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Settlement:
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Rewards are issued only for verified, unique participants; no duplicate reward payments occur.
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Settlement amounts will be provided in a single report within 7 days following campaign completion.
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Additional Notes:
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All uploaded screenshots are watermarked to prevent duplicate or unauthorized use.
Promotion Policy
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Payback is provided in the form of credits.
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Credits are granted to the developer by default.
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Transfer to agency or media-rep: Permitted(only if the developer submits a written request directly to Playio.)
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Transfer between games (e.g., Game A → Game B): Not permitted.
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Transfer to another developer: Not permitted.
Example: If ‘Developer A’ conducts business regarding ‘Game A’ with Playio through an agency or media representative rather than directly, the payback from this promotion may be transferred to the respective agency or media representative only when ‘Developer A’ submits a formal written request to Playio for such transfer.
However, transfers to ‘another developer’ or to ‘a different game (e.g., Game B)’ are not permitted.
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Credits will be issued separately via individual email once the settlement amount has been finalized following the completion of the Google Play Pre-Registration Campaign conducted through Playio.
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Credits may be used exclusively for the game that have conducted a “Google Play Pre-Registration” campaign through Playio.
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Credits must be used within one year from the game’s launch date; any unused balance will expire thereafter.
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Credits may be applied to all products other than pre-registration campaigns (e.g., CPI Package, Dungeon, etc.).
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When executed concurrently with other Playio pre-registration ad products, payback applies only to the Google Play Pre-Registration Campaign spend.(ex. Basic CBT Package / Step-up CBT Package / Preminum CBT Package)
How to Apply
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