How Office Cat Achieved 209% D30 ROAS with Hidden Quests and Engagement Strategies
Client Overview
TREEPLLA is a rising star in the casual gaming industry, well-known for its innovative cat-themed IPs like Cat Snack Bar, Office Cat, and Lumbercat. Their games are loved by users worldwide for their charming, easy-to-pick-up mechanics. By listening closely to player feedback and using data-driven insights, TREEPLLA constantly strives to deliver engaging, enjoyable experiences for all players.
Office Cat Introduction
Office Cat is a charming tycoon game where players take on the role of a cat boss, building an office empire from scratch. Players can expand business districts, create residential and commercial zones, and manage adorable cat employees. With its universal appeal, Office Cat is perfect for casual players of all ages.
The Challenge:
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Boosting Retention and Achieving Strong ROAS
Campaign Solution:
TREEPLLA joined forces with Playio to craft a powerful campaign designed to boost both retention and revenue for Office Cat. At the heart of this strategy were two key mechanics: Time Quests and Hidden Quests, seamlessly working together to elevate user engagement and create lasting player loyalty.
1.
Time Quests for Retention Optimization
Playio's Time Quests were all about creating daily gaming habits.. By encouraging users to engage with the "Office Cat" game for at least 30 minutes each day, these quests have effectively optimized daily playtime and improved retention rates. The goal was to get players hooked early and keep them coming back for more.
2.
Hidden Quests for Continuous Play and ROAS Optimization
Hidden Quests are additional challenges that reward players for completing in-game events, functioning as part of Playio's multi-reward system. While Time Quests have successfully increased player retention and daily engagement, Hidden Quests target long-term retention by encouraging players to set and achieve goals continuously.
In Office Cat, as players level up, the success rate of their in-game business improves, unlocking new spaces like office expansions, residential areas, and commercial districts. The game’s design, which enhances the work efficiency of cats based on specific items, creates the basic setup of Hidden Quests. By displaying challenges for players to complete, players are motivated to participate consistently. Additionally, Hidden Quests that encourage in-app purchases were implemented to further drive player engagement.
Results: Smashing Expectations with a 209% D30 ROAS
The results speak for themselves. By tapping into the psychology of player retention and coupling it with effective monetization strategies, the Office Cat campaign outperformed expectations:
D1 Retention | D7 Retention | D14 Retention | D30 ROAS |
69% | 60% | 50% | 209% |
This case study highlights the power of combining well-crafted engagement mechanics like Time Quests with effective monetization strategies such as IAP incentives. Together, they deliver stellar results in both retention and revenue.
What’s next?
Moving forward, Playio and TREEPLLA will continue to evolve and expand upon Hidden Quests to convert new players into long-term, loyal users. By refining this proven engagement model, we plan to further enhance retention rates and generate more revenue.
If you’re interested in learning how we can replicate this success for your game, contact us at sales@gna.company and let’s discuss how we can take your user acquisition and retention to the next level.